Digital Marketing Professional Bootcamp

Get in Touch

Prepare for a Leading Edge Career in Digital Marketing

From entry-level to executive, students from every background can learn the latest innovations and techniques in digital marketing today through Professional Development & Executive Education at the New Jersey Institute of Technology. Whether the objective is a career change, to enhance understanding, or to gain new skills, the Digital Marketing Professional Bootcamp provides the cutting-edge knowledge required for entry into this growing arena.

The program will fully prepare you to work in a variety of digital marketing positions, including Social Media Management, Content Management, Digital Strategy, SEO Strategy, PPC Management, SEM Campaign Management, and more. Industry-leading professionals prepare you to enter the field of digital marketing in less than a year.

Classes are taught by experienced professionals who contribute valuable insight into digital marketing, bringing their real-world expertise to the virtual classroom.

Who Should Participate?

The Digital Marketing Professional Bootcamp is designed to launch new to digital marketing careers for students with no experience in the field, as well as to upskill traditional marketers and entrepreneurs.

Program Benefits

A 20-hour Introductory Course provides students with an understanding of digital marketing. Students then proceed through the entire program, which consists of 14 accelerated courses that offer a deep dive into specialized digital marketing topics.

Classes are offered on a rolling schedule, with evening and weekend schedules available to accommodate busy professionals.

Program Timeline
The full program is a total of 400 in-class hours, including the 20-hour Introductory Course. The entire program can be completed in less than a year.

Hands-On Professional Projects
Upon completion of the Digital Marketing Professional Bootcamp, you will have an e-portfolio to demonstrate your hands-on involvement with developing a website, a PPC campaign, an SEO plan, and a social media plan. The e-portfolio also serves as proof that you have obtained firsthand experience acquiring the most in-demand skills within the marketing environment today, such as:

  • HTML5 & CSS3
  • WordPress for Content Management
  • Data Analytics
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Customer Relationship Management
  • Principles of UI/UX (User Interface/User Experience)
  • Content Creation Skills

Course Credentials
Students are provided with a certificate of completion for the Digital Marketing Professional Bootcamp. Successful completion requires a score of 70% or better on all exams and attendance of at least 80%.

Premier Education
The courses and curriculum for the Digital Marketing Professional Bootcamp are powered by HackerU, a world-class digital skills education provider.

Earn a Digital Marketing Professional Bootcamp Certification

Your certificate of completion for the course shows employers you are prepared for an entry-level position in several different digital marketing career paths.

Career Services
Throughout the program, students receive individualized feedback on resumes, guidance on increasing their professional online presence, and preparation for interviews. Instructors and staff members also facilitate hiring and networking opportunities.

Financial Aid Available
This non-credit course qualifies for financial aid through NJIT's partner lender. Apply here for a Sallie Mae Student Loan

Topics Covered

  • Introductory Course
  • Fundamentals of Marketing
  • HTML5 & CSS3, Building a WordPress Website
  • Search Engine Optimization (SEO)
  • Content Writing
  • User Experience
  • Data Analytics & Visualization
  • Search Engine Marketing (SEM)
  • E-Commerce
  • Email Marketing & Automation
  • Customer Relationship Management
  • Social MediaMarketing: Organic & Paid
  • Digital Strategy
  • Career Services

Upcoming Sessions

How to Enroll

Employers:  Pricing varies. Contact us to learn more.   

Individual Students $15,000  Register Online.  


All courses are live, online, instructor-led classes. Click on the unique ID for each course to  register today! 

DM2101A:  9/14/2020 - 10/12/2020, Mon & Wed, 6pm - 9:30pm EST

DM2101B:  9/15/2020 - 10/13/2020, Tues & Thurs, 6pm - 9:30pm EST

If you are interested in running this program for employees and want to incorporate specific content or create a private session for your team, contact us to learn more about custom group programs.


Get In Touch

If you have a question or need more information please use the form below and a member of our team will be in contact with you shortly.

  • This field is for validation purposes and should be left unchanged.