The Power of Understanding People: Leadership Certificate

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The Power of Understanding People: Leadership Certificate

Developing successful relationships is critical in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others.

Further, this course addresses some of the most challenging communication situations for leaders: interviewing, coaching, counseling and performance appraisal. As a result, you will achieve better team dynamics, increase sales and client satisfaction, and attain higher levels of employee engagement and performance. 

This certificate program provides the tools to understand others' unique communication style as well as your own. Get detailed advice on how to adjust to diverse communication styles, develop a unifying language for the organization, and better match communication techniques to team members.

Through storytelling and experiential exercises, renowned educator, speaker and author Dave Mitchell helps you gain insight into your own unique interaction style and teaches you how to communicate, inspire and lead more successfully, no matter what personality types involved.

Who Should Participate?

Anyone who wants to inspire, motivate, and influence people and organizations to reach new levels of success. 

Program Benefits

  • Learn interactive preferences
  • Identify the link between interactive styles and intrinsic needs and why the latter is critical to peak performance
  • Examine strategies for creating a high performing work environment
  • Identify high performers during the employee selection process and onboard them effectively to minimize turnover
  • Experience a process for coaching and counseling that ensures high performance
  • Evaluate best practices in performance appraisal systems

Meet Your Instructor

Dave Mitchell is the author of The Power of Understanding Yourself, The Power of Understanding People and Peak Performance Culture: The Five Metrics of Organizational Excellence. Over 400,000 people have attended Dave’s “enter-TRAIN-ment” seminars on topics that include leadership, customer service, selling skills, and personal performance enhancement. His clients include Allstate Insurance, Bank of America, Universal Studios, Hilton Worldwide, Sub-Zero Wolf Appliances, Electrolux Appliances, Trek Bikes, Walt Disney World and the CIA.

In July 2013, Meeting Professionals International selected Dave as the Meeting Madness winner for Best Speaker of the Year at their World Education Congress in Las Vegas. In September 2015, Meetings and Conventions Magazine named Dave one of the Best Speakers of the Year. Dave graduated magna cum laude from Eastern Illinois University with a B.A. in Mass Communications and Business Administration. Later, he obtained his M.Ed. in Global Human Resources Development from the University of Illinois. He spent 12 years in broadcasting and as a human resources executive before he founded the Leadership Difference, Inc. in 1995. Dave has served as an adjunct professor at the University of Illinois and designated as a Certified Advanced Wine Sommelier by the International Wine Guild.

Courses Included

The Power of Understanding People

8 Hours of Instruction

  • What is Metacognition, Cognitive Schemas and Interactive Styles
  • Group Exercise: The Impact of Schemas
  • The Power of Understanding People Assessment
  • Identifying Your Interactive Style Preferences
  • Explore the Four Icons of Interaction
  • Group Exercise: Adjusting to Diverse Style Preferences
  • What are Intrinsic Needs and How Do They Link to Interactive Styles
  • Your Hollywood Movie Character: The Influence of Secondary Preferences
  • Leadership Vulnerabilities: What your Tertiary and Quaternary Preferences Mean
  • Group Exercise: SEOT Analysis of Leadership Style Perferences
  • Reflection and Debrief
Employee Recruitment and Selection

8 Hours of Instruction

  • The Components of an Effective Employee Recruitment Strategy
  • Group Exercise: What Would Your Strategy Be?
  • The Job Description: The Most Underrated Document in the Organization
  • The Perfect Candidate Description
  • Group Exercise: Construct a Perfect Candidate Description
  • Interactive Style Impact on Interviewing
  • Constructing Effective Interview Questions
  • Interview Etiquette
  • Examining Interview Dynamics
  • Creating an Effective and Appropriate Selection Process
  • Group Exercise: Interviewing Role Play
  • Reflection and Debrief
Employee Onboarding, Orientation, and Skills Training

8 Hours of Instruction

  • Analysis: The True Cost of Turnover
  • The Return of the Job Description
  • Interactive Style Impact on Employee Training
  • Group Exercise: How Can Training Programs Adapt to Interactive Style Diversity
  • Journey Mapping the Employee Experience
  • Group Exercise: Journey Mapping
  • The Three Elements of New Hire Training: Needs, Orientation, Skills
  • Needs Training: Identifying the Fundamental Concerns of the New Employee
  • Orientation Training: Imparting Corporate Culture Considerations
  • Skills Training: How to Do the Job
  • Group Exercise: Outlining an Onboarding Program

Coaching and Counseling for High Performance

8 Hours of Instruction

  • Coaching Versus Counseling: Defining Each
  • Interactive Style Impact on Coaching and Counseling
  • People Preventative Maintenance: A Simple and Effective Coaching System
  • Group Exercise: Developing a Coaching Strategy
  • Internal Locus of Control
  • Counseling: Shifting Accountability from Leader to Team Member
  • Counseling Do’s and Don’ts
  • Group Exercise: Facilitating a Counseling Session
  • Tips on Documentation
  • Reflection and Debrief
Appraising Performance and Continuous Feedback Systems

8 Hours of Instruction

  • Group Discussion: Best and Worst Performance Appraisal Practices
  • Zero Based Thinking
  • The Best Practices for Appraising Performance Systems
  • Capturing and Documenting Performance
  • Dos and Don’ts for Delivering Performance Appraisals
  • Group Exercise: Documenting and Delivering a Performance Appraisal
  • Reflection and Debrief
  • Review of Course Deliverables and Graduation
NJII The Power of Understanding People Upcoming Sessions

Program Details


  • Groups:  Cost Varies. Our leadership programs are ideal for groups of almost any size and can be customized to suite your unique needs. Contact us to learn more.    
  • Individual Students:  $3,000  

Time:  40 hours 

Dates: 1/4/21 

Format:  Live, online, instructor-led classes 

Skill Level:  All levels 

Type:  General Knowledge 

If you are interested in this program, please fill out the form below and we will contact you when dates are available. 



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