The New Jersey Innovation Institute (NJII), in collaboration with the New Jersey Institute of Technology (NJIT) and the New Jersey Economic Development Authority (NJEDA), is thrilled to announce the launch of PureTrace Labs, an innovative startup focused on the rapid detection of per- and polyfluoroalkyl substances (PFAS) using cutting-edge NJIT technology.
As the inaugural venture from the NJII Venture Studio, this initiative highlights NJII’s commitment to fostering entrepreneurship and driving sustainable economic growth in New Jersey. With a team led by CEO Cassie Hallberg and backed by pioneering research from Dr. Hao Chen, PureTrace Labs aims to empower communities and businesses with accurate PFAS detection services, ensuring healthier environments for all.